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Printing event guides can be incredibly expensive and cumbersome, often costing organizations thousands of dollars annually. Plus, making updates to these printed guides can be a major hassle. With your Driftscape partnership, you can cut costs by digitizing your event guides. Enjoy the flexibility of instant updates whenever your event details change and gain valuable insights with visitor analytics. Say goodbye to printing hassles and hello to a smarter, more efficient way to promoting your events!
What is an Event?
Events consist of a single point on the map with associated information about the event, including start and end date. Images/videos, and audio can also be included.
Note: Users can filter all the content they see in Driftscape by Places, Events & Tours.
Use Cases for Events
Use Case 1: Local Events
Map your events in Driftscape so that visitors can easily find them when planning their trip, and/or stumble upon them during their visit!
Use Case 2: Special Events
An example of a Special Event might be an easter hunt: Your local businesses are ready to celebrate with free candy for kids and exciting specials for parents! Make the most of your Driftscape partnership by mapping your events to create a vibrant “Event Guide” that highlights all the participating businesses offering candy giveaways as Event POIs. This will help families easily plan a fun-filled day of Easter activities and ensure that kids have a blast hunting for treats.
Use Case 3: Events Calendar
If your website hosts a page specifically promoting an event calendar, maintaining a separate listing there and on other channels can be cumbersome. With Driftscape you can create a central directory of events that update simultaneously in the mobile app and on your website!
Note: To enable this directory for your website, you would need Driftscape for Web to be part of your plan. Contact your Customer Success representative to find out more.
These are just a few examples of how you can map an event in the app and use Driftscape to enhance your visitors’ experience.
Get Started: Adding a Event
Step 1: Access the Driftscape Content Management System [CMS]
Log into the CMS at cms.driftscape.com using your Username/Password credentials.
Note: Your login credentials were shared with you by your Driftscape representative. If you need help logging in, or to reset your credentials, contact your Driftscape rep.
Once logged in, you will see the ‘Organization Content’ screen. If you don’t automatically see this screen, choose ‘ORG CONTENT’ from the header menu located in the top right-hand corner of the screen.
You will see a list of your organizations, Click on the name of the organization to which you would like to add your Event.
Step 2: Add the text content for your Event
Choose ‘ADD AN EVENT’
Enter a ‘Title’ for your Event.
Use the ‘Time, Date and Venue’ field to let your visitors know where and when your event is happening, we recommend using the following format:
Monday May 30, 2025 5:30-9:00 PM Sketch Gallery, 180 Shaw St, Toronto
This field is mandatory, the CMS will not create your event POI until you enter this information.
Note: Adding a written address is helpful as it allows your visitors to input the details in any other navigation tool, such as their car’s navigation system, if they wish to.
Enter your written description in the Description field. This is what visitors will see when they view your Event in Driftscape. Include any key info that you want visitors to know. As a best practice, guide your event-goers on what they need to know before coming to the event. Example: What amenities they will have access to at the event, what they should bring with them (is it a cash only event? Worth telling your visitors!), etc.
Recommended word count: Be brief. Less than 100 words is ideal.
There are other helpful tools accessible to you within the description box toolbar, such as adding website, email address, and or phone links, formatting your text, and more. For details on these features visit the article on How to Add Written Descriptions to a POI.
IMPORTANT! Add a Category for your event. Each Event should be assigned to the most relevant category. For example, if your event is an art event, check the box for the “Art” Category. You can assign more than one category to an Event when relevant, but we suggest selecting a maximum of two categories. This is an important step as users can filter their mobile app view to show them only those POIs (Points of Interest) that fall under a specific category.
Below the category selection, you will see a number of other fields. The majority of these fields you do not need to do anything with except change the Visibility to Public when you’re ready to make your POI live in the mobile app and interactive map. We’ll come back to that. All new Events are in Draft until you change their visibility to Public.
Starts/Ends Filter: Use this feature to set the start and end dates for your event. This way, your event will be prominently displayed when users filter for activities happening within a specific time frame. For single day events the Start and End dates will be the same day.
Note: The start and end dates you set here are used solely for filtering purposes and are not visible to users in the event description. The dates that users will see are those you entered in the “Time, Date, and Venue” field mentioned above.
Here is a brief explanation of the other fields below: Allow Discovery Mode: Leave set to ‘Yes’ for Events.
Quest Type: Leave set to ‘None’ for Events.
Enable Foreground Notifications: Leave set to ‘Yes’ for Events.
Access Key: Leave these fields blank for Events
Note: All fields with a red asterisk [*] are required to complete an Event as a POI.
Step 3: Add a location
Scroll to the top of the page and click the LOCATION Tab.
Choose to work in ‘Map’ or ‘Satellite’ view
While mapping the location of your Event you have a few options:
Select a location on the map: Zoom to the area where your Event will be located and click on the map to place a marker at that specific location.
Add an address: You can also use the ‘Geocode an address’ bar below the map to zoom quickly to a specific address and place a marker at that address.
Enter the latitude/longitude information
Note: To make adjustments to the marker’s position, just drag it to a new location, or click a new spot on the map. Zoom all the way in before placing your marker. Location accuracy matters to users on the ground!
Scroll down to the bottom of the page and click ‘ADD’ to add your Event to the map and to see what your Event looks like so far. You may have noticed in the Main tab that Visibility was set to ‘Draft’. Unless you have changed this to ‘Public,’ nobody will see your point of interest yet.
Step 4: Add Media
With Driftscape, you can add unlimited images, videos and audio files to your Events!
A minimum of one image per Event is recommended.
To add an image, scroll back up to top of the page and click on ‘EDIT MEDIA’
Click on ‘ADD A MEDIA ITEM’
Under ‘Media Type’ select ‘Image’ since we will add a photo first. Click the ‘Choose File’ button to select the image you want to upload. JPG, PNG, GIF and SVG formats are supported (8MB max). You will need to navigate to the folder on your computer where that image is saved and select it. When you’ve selected your image, click ADD at the bottom of your screen.
To add other types of media, and for general media guidelines, visit our Adding Media To Your Points of Interest.
To reorder uploaded media files, edit the Media No. of each image or video to your preferred sequence. By default, the media gallery numbers uploads starting from 1000 in multiples of 1000, making it easier for you to reorder them or add additional media items in between. If you want your new media item to appear first you could renumber it ‘100’. This will make it display before image 1000, but still leaves you lots of room to add additional images before it. Leaving gaps in your numbering of images (by numbering them 100, 200, 300 etc), is helpful if you want to insert media in between existing media items later on.
Step 5: Making Your Event Public
Changing an Event's visibility to ‘Public’ means making it live in the app and thus visible to users. This live Event will count towards your allocated POI count. If your Organization is in ‘Trial’ mode, making it ‘Public’ will only make it visible to members of your own organization to whom permission has been granted.
Click ‘SEE THE POI’ to preview.
At the top of the page click ‘EDIT POI’ and change the Visibility from Draft to Public.
Use the ‘Visibility’ dropdown box to change from ‘Draft’ to ‘Public’
At bottom of the screen click on ‘Update’ and you are done Adding an Event!
Notes:
Remember if your organization is in ‘Trial’ mode, making Events public will only make them visible to individuals from your organization who have been granted access in the Driftscape CMS. This is useful for testing and review purposes.
You can make changes to any Event while it is Public, and your changes will automatically update in the app.
You're all set to promote your local events! Remember, there's much more you can do with your Driftscape partnership. You can map gamified experiences, incentivize exploration, and more. Schedule a strategy session with your customer support rep for creative ideas on leveraging this trusted tourism solution to keep your destination top of mind!
To learn how to map other types of POI click on the links below:
How to Add an Event Instructional Video
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