The plan you purchased will include limits on notifications:
A maximum number of notification channels you can create.
A maximum number of individual notifications you can create and send.
A maximum number of messages that can be sent. For example, if you have 50 subscribers to your organization, then sending out a notification will add 50 messages.
Once you reach any of these limits, the CMS will not let you send further notifications. Contact your Driftscape support representative to purchase an additional add-on notification plan to send more notifications.
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